What factors affect marketing decisions in safaricom

The researcher suggested that further research should be conducted to determine the challenges faced in the implementation of information technology in the procurement process. The technological environment is perhaps one of the fastest changing factors in the macro-environment.

Vendor negotiations have also been streamlined through the use of IT.

This is mainly because many organizations lack the funds to install software systems that are right for their business activities and also the lack of knowledge and skills on how to operate these systems. E-security in procurement has various benefits.

Fixed costsor overhead expenses, are costs that a company must pay regardless of its level of production or level of sales. Nintendo and its distributors in the European Union were charged with price fixing and increasing the prices of hardware and software. Consumers may focus on the specification quality of a product or service, or how it compares to competitors in the market place.

Marketing services agencies are companies that offer services such as conducting marketing research, advertising, and consulting. For example, you have been touting your brand of widgets as the most stylish available for the past 10 years but the market suddenly trends strongly toward high-tech over style when it comes to widgets.

Supplierscustomers and competitors representing the micro environment of a company are analyzed within the industry analysis. Share on Facebook Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control.

Pestle Analysis: Safaricom

It guarantees on timely delivery and this creates a real life environment between buyer and supplier. This includes the natural resources that a company uses as inputs that affects their marketing activities.

New taxes on business can affect your bottom line and require a reduction in the amount of marketing you produce. Total costs include both fixed costs and variable costs.

A survey research design was adopted for the study where 31 procurement personnel working in Safaricom dealer shops in Nakuru CBD formed the target population for the study. By doing so, they can create the kind of environment that they will prosper in and can become more efficient by marketing in areas with the greatest customer potential.

A survey attempts to collect data from members of a population in order to determine the current status of the population with respect to one or more variables Mugenda and Mugenda, This includes all Departmentalization departments such as management, finance, research and development, purchasing, Business operations and accounting.

The most frequent areas of application include order placement and order status.

Market environment

In some cases, the firms have to train their suppliers and other business partners on how to use their system in order to enhance smooth running of the procurement process.

For this to happen, Safaricom relies on electronic data interchange in its operations where data is shared between the bank, Safaricom and the dealers Atieno, Similarly, if a company has to open brick-and-mortar storefronts to distribute and sell the offering, this too will have to be built into the price the firm must charge for it.

The retailers then sell the DVDs to consumers for an additional charge. If supply costs suddenly double due to political issues abroad, you may have to change your marketing from a price-focused approach.Also factors such as demand, competition, distribution channels, internal environment and public authorities affect price setting.

Understanding how to set a price is an important aspect of marketing decision-making because of changes in the competitive market that many believe will act to decrease prices in many countries.

The study focused on establishing factors affecting effectiveness of e-procurement in business organizations. It was carried out among Safaricom dealers in Nakuru Central Business District (CBD).

The specific objectives that guided the study were: to find out how e-security affects effectiveness of e-procurement among Safaricom dealers in Nakuru CBD; to determine the extent to which quality of. The study findings show that several factors affect the organizations reward system, namely, job design, affective commitment, motivation level, organizational culture, performance management, government and level of competition in the industry.

As a result, Safaricom will realize an increase in revenue. Social Factors Social factors will include the demographic changes, trends in the way people live, work and think and cultural aspects of the macro environment. These factors affect customer needs and the size of.

What Are Environmental Factors That Affect Marketing Decisions?

Marketing Strategies for Profitability: A Case of Safaricom Ltd in Kenya Telecommunication Industry. marketing strategies that Safaricom Ltd has utilized to spur its two dimensions, brand knowledge and brand image. Marketing decisions affect brand equity and purchase intention.

Managers. There are several environmental factors that affect the marketing decisions made by a company. These environmental factors include: technology, demographics, government, culture and economics.

The domestic and global markets are very competitive. Companies must find a niche or be able to differentiate themselves to the consumer.

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What factors affect marketing decisions in safaricom
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