Essay about nike company

This Index elevates labor and environmental performance alongside traditional supply chain measures of quality, cost and on-time delivery. For those reasons there are no real substitutes for athletic footwear.

Empower Action The managers have to have the capabilities to guide the staffs without fear of rejections. Also, buyers are usually afraid to buy new products from new competitors once they have a good relationship with the company they are used to.

Yet, in Europe, although awareness of basketball exists, the Essay about nike company and technical aspects of the shoe are lost.

If it continues, a cutting back on costs will have to be done i. Nike now requires all of their Essay about nike company to pay workers at least the locally mandated minimum wage and benefits. The change is needed to improve the performance of the organization. By sponsoring local sporting events, Knight managed to offer customers a personal experience and to prove them how valuable they are by asking to athletes for feedbacks on how to improve the shoes.

How should this change happen? At the same time, it is necessary to remind that the dominant position that, in the case of Nike, was next to monopoly, and the lack of competition often threaten to deteriorate the quality of products Essay about nike company by the company an that was probably another reason explaining the growing role of Reebok in the market and inability of Nike to totally surpass its main competitor.

Retrieved March 18 from www. Management should ensure that all staff members affected by the change. Paradoxically, but the dominance and the lack of competition was probably one of the major reasons for the failure of Nike at this point.

It is very possible that the change may destroy the organization. Nike ultimately responded to the growing negative publicity by changing its practices. In such a way, the company attempted to create the image of its products as if these were products destined to the best sportsmen but accessible to average people, even though they are far from sport or sport achievements.

For branded athletic shoes, Nike has to understand customer needs on a global level as the products are sold worldwide.

However, despite the obvious progress and recent achievements of Nike, its leading position in many national markets throughout the world, its development and expansion was accompanied not only by remarkable successes but also by some serious failures which deteriorated the position of the company in very perspective markets.

Managers and employees have freedom to make mistakes and learn without fear of rejection or public embarrassment because solution of change sometimes come out from the mistakes and later will find the better way to resolve the problems.

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In this globalization era, the organization has to be dynamic in order to adapt to the environment that keep changing day by day. Change in any organization in one of stressful condition that company will have to deal with.

Moreover, due to the simplicity of the tags they are understandable and easily perceived by all people regardless national or cultural peculiarities and norms.

Nike who has a huge market share is able to control its costs to maintain performance advantage over emerging competitors in the industry. Do Not Let Up The act of the change has to constantly be pressed onward.

Both managers and employees have to know in advance about the situation. Kotler define Essay about nike company social responsibility as "a commitment to improve community well-being through discretionary business practices and contributions of corporate resources".

Based on John P. When it cannot prevent problems and resistance, it should at least find effective solutions. Product Design All product improves environmental profile as measured on Sustainability indexes evolved from Nike Considered Design ethos and indexes.

The apparition and development of the Internet and E-commerce has hugely contributed to the global expansion of the market. Among the most important factors may be named the use of the popularity of famous sportsmen who signed contracts with Nike to promote its products.

Change should not be introduced into the system only. Nike hopes that the changes will strengthen the global management team and look forward to the leadership in these key roles.

Human needs are states of felt deprivation Kotler and Armstrong, Furthermore, the advertising campaign was not always successful and sometimes led to conflicts with local authorities as it was in the case of China.

Nike will have to increase turnover to keep up with the increasing demand if the economy recover. Consequently, Nike was not ready to effectively resist to the new company, namely Reebok, entering the same segment of the market.

Indeed organisations like Adidas, Rebook and Nike have expanded hugely over the last 20 years. It is underscored by new targets and commitments, including a company-wide commitment to further integrate sustainability principles into its innovation processes, governance and portfolios.

Kotter theory, there are eight steps that will enhance the change in the organization and help lowering the amount of stress.

Waste Building the waste reduction in footwear manufacturing and reduced 10 percent reduction in waste from manufacturing across NIKE Community Invest minimum 1. The analysis examines the impact of each of these factors the business.

Thus, corporate social responsibility includes the following:The company I am presenting is Nike which was founded in by the athlete Phil Knight.

Nike is a well known brand which is selling its products worldwide and has 36% of the market share. - This essay analytically evaluates Nike and the company’s recovery from its ethical and strategic missteps to its progressive practices in becoming a socially responsible leader in its industry.

In spite of Nike’s efforts in striving to develop a better reputation, the company has room for improvement in achieving higher ethical standards.

Change Management Essay of Nike Company

Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry.

Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in (Nike History and Timeline).

The aim of this paper will be to show the diverse marketing strategies that the firm uses around the world in order to maintain the leadership/5(9).

Nike is an incorporated company that operates primarily in the footwear industry. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products.

CEO and President Philip Knight runs Nike, Inc. Mr.

Knight co-founded Blue Ribbon Sports inwhich officially. Company profile NIKE, Inc. (NIKE), incorporated inis engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

NIKE is a seller of athletic footwear and athletic apparel worldwide.

Essay about nike company
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