Coca cola on facebook case study harvard

As for its other brands, Coca-Cola stays on the mark when it comes to making its fans the number one priority. They could combine flavors, test out their healthiness, and create labels. One way that Coca-Cola connects different social media sites to Facebook is through contests and having fans share photos on Instagram.

Doing so shows respect for our consumers and celebrates their creativity.

Coca-Cola on Facebook Case Solution & Answer

After all, two fans started the original Coca-Cola Facebook Page. This integration of social media shows fans and followers that the company is willing to connect with fans across multiple social platforms and reward them for interacting with Coca-Cola through these channels.

The Realtime Report suggests that it had to do with Expeditiona social media campaign that lasted for one year and chose fans as brand ambassadors.

Coke developed a genius social media strategy for Expeditionand it certainly paid off. Once such contest that is currently running is for the Muchmusic Video Awards in Toronto where fans have the opportunity to win free tickets by taking a picture of someone that inspires them and sharing the photo with the hashtag TakeMe2MMVAs.

How Coca-Cola Keeps Its Cool on Facebook

One such brand that has done this successfully is Coca-Cola. Coca-Cola, which joined Facebook inhas garnered over 60 million likes in just under five years by focusing less on straightforward product promotion and more on its fans.

Can you feel the togetherness rays? Customer Experience The key to marketing through Facebook is simple: In turn, this can spark positive comments from fans, attract more fans and lead to conversation as well as boosting product sales.

Connecting Through a Mutually Supported Cause Another way to connect with fans and followers is through a cause that is mutually supported. Developing Apps that Further Fan Engagement Inwhen the corporation was promoting Coke Zero, it launched a Facebook app called Facial Profiler that allowed fans to find their look-alikes on the site.

Coca-Cola Company (A), The

A Coca-Cola Community Over the years Coca-Cola has tried many different marketing campaigns such as its polar bear and Santa Claus holiday commercials, endorsements from celebrities such as Elvis Presley, Elton John and Bill Cosby, gold colored cans for the Olympic Games and the more recent anti-obesity campaign.

Along the way, the travelers posted their updates on blogs, Facebook, and Twitter, bringing fans along on their journeys. From the beginning of its social media campaign, Coca-Cola has proven that its fans are its number one priority.

Coca-Cola on Facebook Harvard Case Solution & Analysis

Social media Marketing image courtesy Inq Shutterstock. The brand is taking a backseat by joining, not hijacking, these online conversations.

As it is getting closer to the summer months, a good way for a brand or company to promote themselves and still be promoting conversation among fans is by referring to a popular summer activity.Coca-Cola on Facebook case study.

Coca-Cola on Facebook Case Solution & Analysis

John Deighton; executives at Coca-Cola had to decide what to do with a fan-created page and more from Harvard Business. In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca.

The key to marketing through Facebook is simple: engagement and interaction.

Facebook Case Study: Marketing with Coca-Cola

But how these two tasks are accomplished isn’t done through simply posting a product photo. Coca-Cola's Facebook strategy has long According to a Covario case study, Coca-Cola CEO Muhtar Kent told the Harvard Business Review that the company.

See more of Harvard Case Solutions on Facebook. Log In. Case Study Global Leadership in a Dynamic and Evolving Region Molinas @ The Coca-Cola Company (A. Coca-Cola on Facebook Case Solution, End ofexecutives had to decide at Coca-Cola, which created a fan page on Facebook, which had amassed over a million followers in three months to do.

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Coca cola on facebook case study harvard
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